EquiptBiz

Integrations & Settings

Configure Outscraper API and GoHighLevel direct API integration

Outscraper API

Powers the bulk business search and GBP data pull

Connected
Get your API key from app.outscraper.com/profile . Each bulk search of 20 businesses costs approximately 20 credits.
What Outscraper provides: Business name, address, phone, website, rating, review count, photos, hours, booking link, place ID, and Google Maps URL — all the GBP surface data needed for scoring.

GoHighLevel Integration

Push audited leads directly to your GHL sub-account via REST API

Configured
Uses the GHL v2 REST API to create or update contacts directly in your sub-account. Automatically deduplicates by phone number. Each lead sent includes name, phone, website, address, all 4 audit scores, deficiency tags, and a score-tier tag (hot/warm/cold).

Found in GHL → Settings → Business Profile → Location ID

Found in GHL → Settings → API Keys — use a sub-account key for best security

Contact payload sent to GHL (example):
{
  "firstName": "Tampa Bay",
  "lastName": "Roofing Co",
  "phone": "+1 813-555-0100",
  "website": "https://tamparoofing.com",
  "address1": "Tampa, FL",
  "source": "EquiptBiz Analyzer",
  "locationId": "<your-sub-account-id>",
  "tags": [
    "equiptbiz-lead",
    "hot-lead",
    "score-32"
  ],
  "customFields": [
    {
      "key": "overall_score",
      "field_value": 32
    },
    {
      "key": "gbp_score",
      "field_value": 45
    },
    {
      "key": "website_score",
      "field_value": 0
    },
    {
      "key": "reviews_score",
      "field_value": 55
    },
    {
      "key": "tracking_score",
      "field_value": 0
    },
    {
      "key": "deficiency_tags",
      "field_value": "no_website, no_gtm, no_pixel"
    },
    {
      "key": "audit_date",
      "field_value": "2026-03-24"
    },
    {
      "key": "business_category",
      "field_value": "Roofing Contractor"
    },
    {
      "key": "lead_status",
      "field_value": "New"
    }
  ]
}

GHL Workflow IDs

Configure SMS campaign and power dialer workflow enrollment

Optional
Find workflow IDs in GHL → Automation → Workflows → click a workflow → copy the ID from the URL. Your Power Dialer Workflow (ID: 973c5922-d1b2-43c6-a896-a3448aeed50c) is pre-configured as the default.

Contacts will be enrolled in this workflow when you click "SMS Campaign" on the Lead Dashboard. Use a workflow that sends: "We scored your business X/100 — want a free full report?"

Contacts will be enrolled when you click "Add to Power Dialer". Default: your existing Power Dialer Workflow.

GHL SMS merge variables available:
{{contact.equiptbiz_report_url}} — unique report link for this business
{{contact.lead_scored_value}} — overall score (0–100)
{{contact.phone_type}} — mobile / voip / landline
Example SMS:
"Hi {{contact.firstName}}, we ran a free online audit of your business and scored it {{contact.lead_scored_value}}/100. Want your full report with a recommended action plan? {{contact.equiptbiz_report_url}}"

Report Link Base URL

The domain used to generate shareable report links saved to GHL

After publishing your app, paste your published domain here (e.g. https://yourapp.manus.space). This URL is used to generate the {{contact.equiptbiz_report_url}} field in GHL.

Example report link: https://leadscore-vj9gacyr.manus.space/report/abc123xyz

How the integration works

  1. 1
    Search in EquiptBiz Analyzer
    Type "roofing contractors Tampa FL" → 50 results pulled from Outscraper
  2. 2
    Audit pipeline runs
    Each business is scored across GBP, website, reviews, and tracking in parallel batches of 5
  3. 3
    Results appear in Lead Dashboard
    Sort by score ascending — lowest scores = hottest opportunities
  4. 4
    Push to GHL
    Click "Send to GHL" on any lead to create/update a contact in your sub-account with full audit data
  5. 5
    GHL workflow fires
    Assign to Anna's pipeline, trigger SMS/email sequences, or route to a call queue automatically